However, cookies and similar technologies do not allow the systematic collection of data which could identify the user of our Website. They help us improve the functionality of our Website, respond better to the interests of our users, and measure how effective the content of our Website is.
II. WHAT IS A COOKIE?
1. The term ‘cookie’
A cookie is a small text and data file that we save in your browser or on your computer’s hard drive. In this way, we can remember your preferences when you use our Website.
Unless you have edited your settings to disable these cookies, our system will install cookies as soon as you visit our Website.
2. Types of cookies
Cookies are categorised in accordance with their origin, function and lifespan.
First-party cookies are cookies placed by the owner of the website visited.
Third-party cookies are cookies placed by an organisation that is not the owner of the website visited. These can include for example cookies from a company that specialises in website analysis and provides the website owner with data on the frequency of visits to the site.
Functional cookies are cookies that ensure that the Website functions properly (for example cookies for log-in or registration, or language preferences). Logically, functional cookies are first-party cookies.
Non-functional cookies are cookies installed for statistical, social, targeting and commercial purposes. They have nothing to do with the purely technical support of the Website. Cookies for statistical purposes allow data to be collected on which pages of the Website you visit, where your computer is located etc. Cookies with social purposes allow the user to share with others, directly via social media, the content of the Website. Cookies with targeting purposes allow a profile to be generated based on your browsing behaviour so that the adverts shown are tailored to your interests. Cookies with commercial purposes save how many and which advertisements have been shown to a user. Non-functional cookies may be first-party or third-party cookies.
Permanent cookies: These cookies stay on the user’s device for the duration determined by the cookie and therefore also after you have closed your browser. They are activated whenever the user visits the Website that has placed this cookie (e.g. cookies placed by social media such as Twitter, Facebook, Google Analytics etc.). Most non-functional cookies are permanent cookies.
Session cookies: These cookies allow us to simplify the actions of a user and link them during a browsing session. A browsing session begins when a user opens the browsing window and ends when the user closes the browsing window. Session cookies are temporary. As soon as you close your browser, all session cookies are deleted. Most functional cookies are session cookies.
III. WHAT COOKIES DO WE USE ON OUR WEBSITE?
1. Functional cookies
These are cookies that remember your country and language choice and client segment. They are also cookies that remember the status of your shopping basket during an order, as well as the cookie that remembers whether you have already been asked to take part in a survey so that you don’t keep getting asked to take part in the same one.
2. Performance/Analytical cookies
We use performance cookies to gather information about the use that visitors make of our website in order to improve its content, tailor it more to the wishes of visitors and enhance user-friendliness.
3. Cookies for behavioural targeting/remarketing
4. Social media cookies
For our Facebook marketing campaigns, we use the ‘Pixel’ tool through which a cookie developed by Facebook is integrated into some of our webpages. With that pixel, Facebook can track the actions of its users from an advertisement on the social network to a page on our website. Facebook will then be able to recognise the user that visited the webpage in question on its platform, offer customised services and place more targeted ads. This data processing does not apply to those who do not have a Facebook account. Read more about how Facebook collects, processes and uses data and about settings to protect your privacy in Facebook’s data policy.
IV. YOUR CONSENT
If you wish to withdraw your consent (which you can do at any time), you can delete your cookies through your browser settings.
Web browsers allow you to edit your cookie settings. These settings can usually be found in your browser’s ‘Options’ or ‘Preferences’ menu. The following links may be useful to better understand these settings. If not, you can consult the ‘Help’ function in your web browser for more details.