Upgrade Estate hosts the Six Days of Ghent press conference!


The Backstay Hotel hosted a well-attended press conference for the famous track cycling race, the Six Days of Ghent, on Tuesday 14 October.

Given that Upgrade Estate is a new partner of this 100% Ghent cycling event, organisers thought that the Backstay Hostel was the perfect location to present the upcoming edition of the Six Days of Ghent.

During the press conference it was announced a number of prominent guests would be taking part. Cycling legend Patrick Sercu even revealed Mark Cavendish as one of the participants. He is favourite, alongside local hero, Iljo Keisse.

Upgrade Estate’s presence during the event will not go unnoticed. Together with the insurance company Callant Verzekeringen we will be sponsoring our own duo that will undoubtedly be competing to win! Stay tuned for more updates …