Art Deco Venue

Renovation of former offices

"De Vooruit" in Ghent

Unique

office and event location

Ultimate

User Experience

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Ghent monument “De Vooruit” turns into Art Deco Venue

Sint-Pietersnieuwstraat 128, 9000 Ghent

Renovation of the former editorial offices of newspaper “De Vooruit”, with a lot of respect for the authentic materials.
Beautiful art-deco facade: striking geometric glass sections, glazed red cement tiles and a strong verticality thanks to the glass ‘news ticker’.
From 2021 to 2024, the Upgrade Academy housed here, a place where Upgrade Estate stakeholders meet and inspire each other, share experiences and work together on innovations.
Since 2024, this building has been transformed into Art Deco Venue, a home base for growth companies.
A showcase of “the ultimate user experience”: access to the building with handpalm scan or QR-code, warm welcoming by James the robot, state-of-the-art meeting rooms and facilities.
All rooms are named (with a twist) after famous newspapers: The Inspiration Tribune, The Editors Post, The Independent, …
Event spaces The Connective Globe and The Observer can be booked by stakeholders of Upgrade Estate. More info here (NL)
Architect: Fernand Brunfaut (1930). Concept of the renovation: Upgrade Estate’s own Look & Feel team.

Energie-efficient and sustainable project

Today, only sustainable building projects can be justified. We even take a serious leap further in developing and applying green techniques in our buildings. Curious about the techniques in Art Deco Venue?

Geothermal field with heat pump
Rainwater recovery
Solar panels
Smart building management system
Extra glass
Upcycling

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